NDIS complex home modification builders
Build Crew Brisbane
Build Crew delivers quality complex homes and NDIS building modifications and repairs across Brisbane, Southeast Queensland and Northern New South Wales.
Built on the combined expertise and passion of qualified builders Cory Towers and Craig Lewis. Together, they boast over 30 years of experience in the industry, having individually led successful home and commercial building companies. Their extensive backgrounds encompass projects, including new builds, renovations, insurance repairs and make-safe works.
Recognising the specific demands of home modification and construction projects, Cory and Craig joined forces to establish Build Crew. Their mission is to ensure meticulous attention to detail and exceptional care for every project, leveraging their in-depth knowledge of insurance and NDIS regulations. Build Crew is dedicated to exceeding expectations, guiding clients through each step of the process with professionalism and unwavering commitment.
Scope and Overview
Build Crew partnered with Rubix Studios to achieve several key goals. They wanted to expand their brand recognition and reach new clients within their target regions of Brisbane, Southeast Queensland and Northern New South Wales. Additionally, they aimed to generate genuine interest in their services and maximise the return on investment for their marketing efforts. Finally, seamlessly integrating Ascora’s Field Service Management (FSM) and Customer Relationship Management (CRM) software into their existing workflow was crucial for improved efficiency.
Evaluation
Rubix Studios comprehensively evaluated its online presence to address Build Crew’s objectives. This included thoroughly assessing their website hosted on Squarespace and the hosting environment. A key aspect of the evaluation was determining the suitability of the Squarespace platform for optimal Ascora integration. We also aimed to identify weaknesses in the website’s functionality, user experience (UX) issues and inconsistencies with Build Crew’s brand message.
Key Findings
Our initial examination revealed several key findings. The Squarespace platform, while user-friendly, might have limitations for functionalities as complex as advanced Ascora integration. Additionally, the website lacked substantial content to engage the target audience effectively and showcase Build Crew’s expertise in home modifications and repairs. Furthermore, a clear and detailed breakdown of their services was missing, including new builds, renovations, insurance repairs and make-safe works. Finally, inconsistencies in the user interface (UI) were identified, potentially hindering potential clients’ overall user experience (UX).
Audience and Accessibility
Build Crew recognised participants in the National Disability Insurance Scheme (NDIS) and individuals with disabilities as their core target audience. However, the website lacked accessibility features, such as appropriate font styles, sizes, and colour contrast ratios. This omission could significantly hinder accessibility for this important segment of their target audience.
Our Approach
Website Design and Branding
Limited website data and cost considerations prompted a strategic migration to WordPress. While the existing Squarespace website contained minimal usable data, a cost analysis revealed significant long-term savings associated with a platform switch. WordPress offered greater design flexibility and functional capabilities compared to Squarespace.
Our development process leveraged industry-leading plugins to optimize performance and functionality. Elementor facilitated a user-friendly design interface, while Crocoblock further enhanced design and layout options. RankMath assisted with on-page Search Engine Optimisation (SEO), and WP Rocket ensured website speed and performance. Our custom-developed Ascora plugin also ensured seamless integration with Build Crew’s chosen business management software.
The website design prioritised user experience (UX), accessibility and brand consistency. Leveraging Build Crew’s existing black, white, and grey colour scheme with complementary shades, we crafted a modern and user-friendly interface. Accessibility best practices were incorporated to ensure inclusivity for all users. Clear navigation, consistent layout and well-planned user experience contributed to a positive user journey.
Marketing and Conversions
Leveraging our expertise in NDIS and related businesses, Rubix Studios conducted a strategic review of Build Crew’s existing marketing efforts, including social media advertising on platforms like Facebook and Instagram. While brand awareness is a key objective of social media advertising, we determined that a more targeted approach was necessary for Build Crew.
To maximise the return on investment (ROI) for Build Crew’s marketing budget, Rubix Studios prioritised Search Engine Optimisation (SEO) and Google Ads campaigns. This data-driven approach has a proven track record of successfully generating leads for highly specialised services like NDIS-related home modifications. By focusing on SEO and Google Ads, we aim to ensure Build Crew’s website ranks prominently for relevant search terms, attracting users actively seeking such services.
This strategic approach will contribute to Build Crew’s continued market dominance by:
- Increasing organic website traffic: Improved SEO ranking will attract potential clients already searching for NDIS home modification services.
- Targeting qualified leads: Google Ads allows for precise targeting based on demographics, location and search intent, ensuring advertising reaches users actively looking for these services.
Results
Website Design
The collaboration between Rubix Studios and Build Crew has been highly productive and rewarding. This partnership has presented a valuable opportunity to deepen our understanding of the National Disability Insurance Scheme (NDIS) and its offerings. By leveraging our creative design expertise, we’ve been able to significantly enhance Build Crew’s brand identity and develop content that strengthens their SEO and informs their marketing strategy.
Roadmap
Build Crew embraces a continuous improvement approach to its marketing strategy. This includes ongoing refinement and expansion of service details. By breaking its services into more specific components, Rubix Studios aims to maximise Build Crew’s visibility across various disability categories, tools and modifications. This granular approach ensures potential clients searching for specific services can easily find Build Crew’s offerings.
Rubix Studios is further developing a comprehensive contractor and staff platform that seamlessly integrates with Ascora. This platform will empower staff with self-management capabilities, streamlining workflows and enhancing operational efficiency.
