Tip Smart, provides carefully studied horse and trainer tipping advice information subscription service for the best chance of backing the winning horses.
"We spend hours every week doing the form so you don’t have to. We don’t have the secret formula or the magical algorithms some others claim to have. We study form guides, speed maps, track conditions. We watch race replays, barrier trials, jump outs, trainer interviews and more importantly know how to read between the lines to give you the best chance of backing winners."
Tip Smart Branding
Tip Smart was founded on the Facebook group, the Australian Horse Racing Tips by David Diako. David is an experienced punter with a solid connection to the horse racing industry with over 25 years of experience.
The Tip Smart logo is based around the idea of "The Winning Horse" where stars are awarded to the best performer whilst red being the dominant colour indicative of speed or "The Red Ferrari".
With the icon set in place, the font selection provides for a clean and modern feel with precision, sharp edges.
Tip Smart Web Development
Tip Smart's website was developed as a subscription-based membership website.
The website initially was made as a segmented email-based mailing system where clients were subscribed to a mailing list sync to their subscription package on the website.
Subscribed members were sent emails weekly with provided information, as long as their subscription remains active. This was quickly ceased in accordance with MailChimp's guidelines and replaced with a membership section with pages accessible according to the member's subscription.
The design of the website itself is modern, clean and effective in delivery on Mobile and Desktop devices with graphs and tables responsive in its' respective view.