Branding Melbourne
Making brands and branding move in Melbourne
Melbourne is known for its continuous business innovations. It has become one of Australia’s centrepieces of entrepreneurship. As such developing an effective brand presence in Melbourne is essential for all new businesses and startups. Establishing a positive and consistent brand image that resonates with your target audience, allows you to convert them into long-term paying customers.
What is a brand guideline? Brand guidelines serves as a reference document that outlines the key elements of your brand and brand identity. A brand guide includes information on colour, typography, logo usage, imagery, tone of voice and design aesthetics. It allows you to consistently communicate your brand’s visual and verbal identity across multiple platforms, media and touchpoints.
Melbourne business branding where first impressions count
Melbourne, where new businesses are made every day, has become the hub of business innovations. As more and more businesses grow, what makes a business change from a startup to a thriving, self-sustainable enterprise includes branding.
The Rubix Studios team comprises experienced professionals specialising in branding. We have partnered with numerous businesses across Melbourne to create visually appealing and engaging brand identities that resonate with their target audience. With the right brand strategy in place, you can ensure that your team and partners represent your business consistently. This saves you time, money and resources while effectively conveying your brand message across all channels.
Grow your brand with Melbourne’s leading growth and branding agency. Make your next move and talk to a brand specialist now.
Brand recognition and appreciation
Properly addressing branding before your business’ inception can give you a competitive edge. When done right from the start, effective branding will drive your business forward and reduce the need for rebranding, which can be disruptive and costly.
Here’s how Rubix Studios can help your business’ branding:
Brand Strategy Development
- Market research and analysis.
- Target audience identification.
- Brand positioning and messaging.
- Competitive analysis.
Brand Identity Design
- Logo design.
- Color palette selection.
- Typography.
- Visual style guide.
- Brand assets (business cards, stationary).
Brand Messaging and Voice
- Slogan and tagline creation.
- Brand story and narrative development.
- Tone of voice guidelines.
- Copywriting for various brand materials.
Digital Presence
- Website design and web development.
- Social media profiles and content strategy.
- Content marketing (blogs, articles).
Marketing Campaigns
- Campaign planning and execution.
- Email marketing.
- Social media advertising.
- Pay-per-click (PPC) advertising.
- Influencer marketing.
Brand Experience
- User experience (UX) and user interface (UI).
- Customer journey mapping.
- Packaging design.
Brand Management
- Brand monitoring and analysis.
- Reputation management.
- Brand audits and refresh.
- Crisis communication.
Creative Services
- Graphic design.
- Video production.
- Photography.
- Animation and motion graphics.
Public Relations
- Press release creation and distribution.
- Media relations.
- Event planning and management.
- Sponsorships and partnerships.
Analytics and Reporting
- Brand performance tracking.
- Marketing campaign analytics.
- Customer feedback and sentiment analysis.
- Reporting and recommendations.
